Package Description

Sales Executive 

Location: Chasewater Activity Centre, Cannock
Salary: £15 per hour
Type: Term-time only (39 weeks per year)
Working Hours: Monday – Friday, 9:30am – 2:30pm

 Overview
Our Chasewater Activity Centre in Cannock delivers high‑quality outdoor adventure, residential stays and development programmes for schools, MATs and youth groups. We’re proud to offer engaging, confidence‑boosting activities that build teamwork, resilience and personal growth for young people.

Job Purpose
You’ll drive residential and activity bookings by working closely with operations to keep sales in sync with programme capacity. With a mix of nurturing existing customers and generating new business through proactive outreach, you’ll play a key role in expanding our reach with schools and youth organisations. You’ll also work with marketing to ensure Chasewater is promoted through the right channels. 
This role is perfect for someone with proven sales experience, strong people skills and the energy to help us grow.

 Key Responsibilities

• Grow the residential and activity sales pipeline for Chasewater. 
• Generate new business through proactive outreach to schools, MATs and youth groups. 
• Manage incoming enquiries, providing excellent service and converting leads.
• Carry out outbound sales via phone, email, social media, events and networking. 
• Monitor sales performance, conversion rates and progress. 
• Build and maintain strong relationships with key education and youth stakeholders. 
• Support repeat bookings by delivering a friendly, professional customer experience. 
• Collect and share customer feedback to improve services and products. 
• Work with the operations team to understand capacity and programme availability. 
• Collaborate with marketing to promote Chasewater effectively. 
• Share customer insights to support marketing content and campaigns. 
• Assist with creating proposals, presentations and promotional materials.
  
  

What We’re Looking For

• Proven sales experience, ideally in education, leisure or activity-based sectors. 
• Excellent verbal and written communication. 
• Strong relationship‑building skills. 
• Highly organised with good time‑management and attention to detail.
• Self‑motivated, enthusiastic and target‑driven. 
• Confident collaborating with operations and marketing teams.
  
  

Personal Attributes
We are looking for someone who brings:

• High energy and enthusiasm
• Confidence in speaking with schools and youth groups
• A proactive, can-do attitude
• Passion for supporting young people through outdoor learning and adventure
• Resilience and determination in achieving results

Due to the nature of the role, it is necessary for the appropriate level of criminal record disclosure to be undertaken (DBS).

Keys Group are very proud to have signed the Armed Forces Covenant that means we have made a commitment to welcoming service personnel, veterans and military families into the group. We are delighted to have veteran friendly policies, offer a Veterans Peer Support Network within our teams and are able to offer Military Awareness and support to our colleagues.

As part of our commitment, we will offer a guaranteed interview to current and former service personnel providing that they meet the criteria of the role that they are applying for. If you feel that you meet the criteria for this, please ensure that you have your military experience detailed on your CV for one of our resourcing team to get in touch.

Keys Group