Package Description

Job Title: Sales and Marketing Executive 

Location: Hybrid / Halesowen (1 - 2 days per week in office) 

Reports to: Marketing Manager 

Salary: Up to £30,000 per annum (dependent on experience) 

Who are Keys Group? 

Keys Group brings together three leading UK providers of specialist education, care and activities - Accomplish, Keys, and Peak - to support over 2,000 children, young people, adults and families across England and Wales. We deliver care through residential homes, schools, supported living and community-based services, creating safe, nurturing and ambitious environments where everyone can thrive.
 

About the Role 

Keys Group is looking for a confident, outgoing and creative Sales and Marketing Executive with a strong ability to network across all Keys group teams. This fast paced, strategic, and dynamic role is perfect for someone who thrives on thinking on their feet and solving problems.

This is a refreshingly varied role developing original ideas that showcase the incredible work we do across our residential homes and schools for children and adults. This role is all about thinking differently to help increase occupancy, finding unique ways to tell the story of our services, highlight available placements, and attract new referrals from local authorities and commissioning bodies. 

Working closely with our Business Development team and operational colleagues, the successful candidate will be responsible for crafting service-specific campaigns, producing compelling content, and driving innovative marketing activity that supports new service launches and brings the Keys Group offer to life. 

Key Responsibilities 

• Plan and deliver creative marketing campaigns that promote services and schools with current vacancies or new openings.
• Create tailored content - including videos, case studies, service spotlights, and social media - that showcases success stories and the quality and uniqueness of our services.
• Collaborate with the Business Development and operational teams to align marketing activity with referral priorities.
• Manage website and social media content to ensure visibility of available services and consistent brand messaging.
• Support the launch of new services with targeted marketing materials and campaigns.
• Monitor performance of campaigns and use insights to refine and improve future activity.

What We're Looking For: 

• 2 years’ experience in sales and marketing or similar role.
• Confident in sourcing stories and speaking to a variety of internal stakeholders. (Essential)
• Strong project management skills and the ability to juggle multiple campaigns at once. (Essential)
• Excellent content creation skills across written, visual, and digital and digital formats.
• Understanding of digital channels and tools, including social media platforms
• Experience using Canva, Adobe Creative Suite or similar design tools. (Further training and development can be provided)
• Collaborative with excellent interpersonal and communication skills.
• Proactive, creative thinker who is solutions-focused and keen make an impact.

Preferred Qualifications: 

• Experience in marketing for services targeted at commissioners, local authorities, or within children’s/adult social care.
• Confidence in video editing and basic photography. (Further training and development can be provided)
• Familiarity with content management systems (e.g. WordPress). (Further training and development can be provided)

Why You’ll Love It Here: 

• Paid Mileage – When traveling to services
• Annual Leave - 32 Days annual leave, inclusive of bank holidays
• Career Progression – We have a whole world of opportunities available within the group. 
• DBS Check – we cover the cost of your DBS check and subsequent renewals
• Ongoing Training and Development – Supported by our award winning Learning and Development Team, you will receive ongoing training and development throughout your career
• Pension Scheme – start growing that pot for a healthy and happy retirement
• Life Insurance
• Wellbeing Support, Advice and Guidance – via our Employee Assistance Program though an online portal or over the telephone
• Staff Referral Scheme – Refer a friend to join Keys Group and split a £500 referral bonus between you
• EPIC Awards –All of our employees are EPIC in our eyes and do some incredible things each and every day. Each month, we recognise those that have shown that they really live by our values with EPIC awards and a fantastic prize on offer
• Discounts at Highstreet retailers, days out, gifts, holidays and even when buying a car – available via a Blue Light card and out HAPI app, save up to 50% with certain retailers

Keys Group are very proud to have signed the Armed Forces Covenant that means we have made a commitment to welcoming service personnel, veterans and military families into the group. We are delighted to have veteran friendly policies, offer a Veterans Peer Support Network within our teams and are able to offer Military Awareness and support to our colleagues.

As part of our commitment, we will offer a guaranteed interview to current and former service personnel providing that they meet the criteria of the role that they are applying for. If you feel that you meet the criteria for this, please ensure that you have your military experience detailed on your CV for one of our resourcing team to get in touch.

Keys Group